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Clients often underestimate the power of blogging. They get this misconception blogging is something difficult and time consuming, something unnecessary for their business. Well, that’s ALL WRONG!

1. Blog can be easily set-up as a part of your website
2. Updating Blog is easy as uploading a picture to your Facebook
3. Connecting Blog to Social Media will maximize your exposure, more exposure – more traffic to your site!!!
4. Blog will drive traffic to your website – generating NEW CUSTOMERS for your business!!!
5. Increasing traffic to your website will increase site’s ranking in search engines – Google!!!

Here is a very interesting article about “How to start a BLOG” which I found in Sydney Morning Herald. Make sure you read this, to understand the power of blogging and the benefits it might bring to your business.

how-to-start-a-blog

For better reading download the article in PDF here