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SEO Case Study and Responsive Web Site Design


After years of unproductive print advertising,  The Italian Job Cafe in Hurstville, NSW was prepared for a big change. During our face to face meeting, we learned that their site wasn’t mobile friendly, meaning it did not adapt to smartphones and tablets,  and they’d never worked with anyone on Search Engine Optimization. They were leaving sweet Italian Google meatballs on the table.

What We Did

  • Keyword Research
  • SEO copywriting + on-page optimization
  • Linkbuilding
  • Local Search
  • Custom Responsive WordPress Website



Google Local SEO (Organic) Ranking Position Update

Search Keyword




Hurstville italian restaurant>#64#1+62
italian restaurant Hurstville>#36#1 & 4+32
pizza restaurant Hurstville>#64#3+61
Hurstville pizza restaurant>#64#3+61
Hurstville cafe>#64#2+61
South Hurstville pizza>#64#2+61
Hurstville Grove pizza delivery>#64#1+62



“This year alone, our sales are up 16.7% and we are attributing that to the SEO and the website.”

– Teresa Stasolla, Owner of The Italian Job Cafe in Hurstville

SEO Friendly CMS – Ten Things to Look For

A SEO friendly CMS is seen by some SEO experts as the be all and end all and crucial to the optimisation of your website.

If you are looking to update your website content more than once a month then it is likely that you will require a content management system and choosing an SEO friendly CMS isn’t always an easy task if you don’t know what to look for.

Let us walk you through the essentials to help you select a CMS that is going to give you all the editorial functions you need while optimising your website and enhancing your Search Engine visibility in the process.

Here are 10 things to consider when selecting your SEO friendly Content Management System(CMS):

Keyword rich URLs: An SEO friendly CMS should include custom URL creation. An automatically generated and dynamic URL may look like this but an SEO friendly CMS will allow you to create a keyword rich, static URL such as Static URLs are easier for both Search Engine spiders and the end-user to understand what the page is about.

Title tag customisation: Each title tag must be able to be edited or customised on a page by page basis. It can be helpful to also create rules so that all pages end in “” or “” depending on the page.

Meta Tag customisation: Meta description and robots tags must be editable via the CMS for it to be considered SEO friendly. The meta description is a guide for Search Engines to use as an accurate summary of a page’s content which (beneath the title) when a website is listed in the Search Engines results.

Custom HTML tags enabling: A Search Engine-friendly CMS should offer the function of putting <hx> tags or “nofollow” tags on links. These features can be built into the menu or allowed through manual editing of the HTML in a text editor window.

Anchor text editing: Optimisation of the internal linking anchor text is critical for your SEO. An SEO friendly CMS will allow you to customise the anchor text of all internal links.

Sensible site structure: Poor category or site structure can be a killer for your sites performance in the Search Engines. When designing your sites architecture, there shouldn’t be any limits on your structure based on your CMS’s inflexibility. A good content management system will offer customisable navigation.

301-redirects: An SEO Friendly CMS should allow the proper re-direction of content where necessary. 301’s are a valuable asset when new page versions are created, content expires or you are moving to a whole new website.

RSS / XML: The ability to add an RSS feed to your website can boost site optimisation efforts whether it’s feeding off your website content or refreshing content on your website from another source. Just like HTML web pages, with a SEO friendly CMS, RSS feeds can be optimised to perform better in Search Engine listings.

Image handling and ALT tags: Search Engines cannot read images so all images should be optimised and alt tags are a must have from a SEO perspective. The alt tags serve as the anchor text and allow you to add keyword-rich text. Google Images is starting to be a large referrer of traffic to websites so image SEO should not be neglected.

Ability to access all areas: A Search Engine friendly CMS will allow you to edit all parts of the website including the footer and sidebars and allow you add cross-link paragraphs. Be wary of content management systems that say they automatically do that for you.

Contact us to find out about what CMS we recommend and how we can help you implement the system on your new or redesigned website. Choosing the right CMS allows you to easily add, edit and delete content on your website, add extra plugins to enhance the design and functionality and allow basic optimisation of your website without having to be an SEO expert. Choosing a SEO friendly CMS is one of the most important decisions of your design process and can make or break the Search Engine Optimisation of your website.

Google’s mobile-friendliness update

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

If your website isn’t designed to work well on phones, you really need to start planning to fix this issue now. It has been a usability issue for some time now (everyone wants their website to be user-friendly, right?) but soon it will affect your ability to be found in the first place.

Not sure if you’re affected? Use this tool to check if your website is mobile friendly:

If your website fails this test, now is the time to act.

Mobile-Friendly Test-stgeorgewebdesign_com_au

Does your website pass Google’s mobile friendly test?


Holiday Hours from December 17, 2014 – January 4, 2015

We’d like to let you know what’s happening at St. George Web Design this Christmas. The good news is that it’s business as usual online (ticket support & sales), which means that you’ll still be able to buy hosting & domains as usual, every day.

Ticket support will be unaffected, we will however be unavailable via Phone & Live Chat on certain days. A run down on when we’ll be available throughout the festive season can be found below:

[ Closed ] Wednesday 17th to Sunday 21st December
[ Open ] Monday 22nd December
[ Open ] Tuesday 23rd December
[ Open ] Christmas Eve, Wednesday 24th December
[ Closed ] Christmas Day, Thursday 25th December
[ Closed ] Boxing Day, Friday 26th December
[ Open ] Saturday 27th December
[ Closed ] Sunday 28th December – Sunday 4th January

Normal 24/7 operating hours will recommence 9:00AM AEDT on Monday 5th January.

Many of you may have noticed changes taking place at St. George Web Design in 2014, and we’ve got some great new changes planned for 2015.  The team at St. George Web Design would like to thank everyone for their great support throughout the year, we wish you a happy and safe Christmas!

For sales and billing inquiries please e-mail
For all support related inquiries please e-mail

Kind Regards,
The team at St George Web Design

.MELBOURNE – Registrations Now Open!

.MELBOURNE domains are available only to Victorian residents, businesses or other entities with an interest in the State of Victoria. The purpose of the gTLD is to establish an online space specifically associated with the city of Melbourne, the capital of the State of Victoria, Australia.

The gTLD will provide a dedicated space in which residents, businesses, community groups, and government bodies of the State of Victoria can identify themselves with the city of Melbourne and take advantage of marketing opportunities that are related to their geographical location.

melbourne Domain Regulations

To be eligible for melbourne domains, registrants must meet one of the eligibility requirements (outlined below), and ensure that the domain name and its use will be consistent with the mission and purpose of the gTLD, applicable laws, government rules or requirements as well as the policies of the registry applicants must warrant that they meet one of the eligibility requirements (outlined below), and that the domain name and its use will be consistent with the mission and purpose of the gTLD, applicable laws, government rules or requirements as well as the policies of the registry

A) Victorian Entities

The applicant must be an entity registered with the Australian Securities and Investments Commission or the Australian Business Register and:

dothave an address in the State of Victoria associated with its ABN, RBN or ARBN or;
dothave a valid corporate address in the State of Victoria

B) Victorian Residents

dotThe applicant must be an Australian citizen or resident with a valid address in the State of Victoria.

C) Associated Entities

The applicant must be an associated entity and may only apply for domains that are an exact match, partial match, an abbreviation or an acronym of one of the following:

dotthe business name of the applicant, or the name by which the applicant is commonly known (i.e. a nickname) and the business name must be registered with the appropriate authority in the jurisdiction in which that business is domiciled
dota product that the associated entity manufactures or sells to entities or individuals residing in the State of Victoria
dota service that the associated entity provides to the residents of the State of Victoria
dotan event that the associated entity organizes or sponsors in the State of Victoria
dotan activity that the associated entity facilitates in the State of Victoria
dota course or training program that the associated entity provides to the residents of the State of Victoria

Don’t let your domains slip away!