Now will be using Zagat ratings and Google+ connections, to give businesses a chance to make their local search presence more social.
This was a massive update for Google local listings.
The Google Places listing, which is the listing you see when you search for a business on Google Maps, is one of the most important listings on the Internet.
It is one of the latest of Google’s internet business tools that you can use to make your business known to millions of new potential customers with relatively little effort.
The concept of Google Places is for each and every place on Google Maps to have a website.
When you create a Place page with Google, you automatically list your business in Google’s Search engine results and have the chance to create a marker for it on Google Maps.
Don’t let your business fall under the radar by not securing its spot in Google Places.
Here are the top five reasons why a Google Places listing is essential for your business:
The Internet is the number one place people go to search for businesses.
As a matter of fact, twenty percent of all Google searches for local businesses are done from a desktop or laptop computer.
This number goes up to 40% when adding in mobile searchs.
A recent study shows that 43% of the users that performed local search actually contacted and/or visited the business.
Gone is the day of the ten-pound telephone book.
In today’s world, technology is key when advertising for new customers and staying current in the minds of already established customers.
Simply put, if you are not readily available in Google Plus Local , you will lose customers to businesses that are.
You create your Google Places page to speak for your business and to your target audience.
Google Places allows you to call the shots when it comes to creating copy for your page and uploading pictures and videos, allowing you to create a user experience that is completely customized to your business’s message.
Your Places page can be optimized for maximum search engine return.
Taking a few simple steps toward optimizing your business’s page can offer significant improvements in engine results return.
You are in control of how well your Places page performs and have the option of altering your page as often as you like.
A Google Places page acts as more than just a yellow pages listing.
Use your business’s page to provide links to your website, post videos of your team hard at work, and request customer feedback.
Places pages also allow you to interact with your customers, who are able to write up reviews and post them on your page.
Google Places is optimized for mobile searching.
These days people use the Internet from their mobile phones more often than they do their laptops or home computers.
Google Places puts your business in front of these customers in a viewer-friendly interface, making it easy for you to reach this important sector of the consumer market.
If you are interested in keeping your business relevant in today’s fast-paced, technology-driven market, then it is essential that you list your business with Google Plus Local and that your Google Places Optimization is done correctly.
With a little effort, you can have your own Google+ Local page up and running.
Google is now making Google+ a much bigger part of the local search equation.
Here are the major changes Google made from Google Places to Google+ Local.
The substitution of the new Google+ Local pages (as mentioned) for Google Places pages
The appearance of a “Local” tab within Google+
The integration and free availability of Zagat reviews
The integration of Google+ Local pages across Google properties (search, Maps, mobile)
The integration of a circles filter to find reviews/recommendations from friends/family/colleagues
The integration of large profile pictures in the upper right corner and five film strip photos across the top
Actually there are even more than, see the link at the bottom of the page on our Google+ vs Facebook page, 9 Reasons to Switch from Facebook to Google+.
Ensure your page’s success by calling us, St George Web Design, where we specialize in Google Places optimization.
We can be reached by phone: (02) 9099 8025 or email: firstname.lastname@example.org