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Local PPC Management is a dominant force in today’s digital advertising world. Its growth over the years has proven to be an important, effective, and acknowledged one. What is Local PPC Management you ask? PPC (Pay-Per-Click) Management is a paid form of advertising that embodies managing and optimizing search engine marketing (SEM) campaigns across search...
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So, you fancy running a web store in Sydney? You’ve seen the BigCommerce, Volusion and co. ads plastered all over YouTube, Wired or your favourite blog. Those YouTube ads make it look easy. You can do this yourself or get help from a web designer in Sydney. You have a vision of grandeur turning your favourite...
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How To Create An Effective Landing Page Here at St.George Web Design we believe that a good landing page is critical to all Sydney businesses. After all, this page is where traffic is sent to from a marketing campaign, advertising campaign or just a search in Google. Imagine you have keywords for something really cool like...
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When you work in the Sydney web design industry daily, there are things which give you ‘groan’ moments. A moment where you can’t help but feel sorry for those less ‘browser-endowed’. If you are reading this using an older browser, you are probably interested in what a modern browser can offer. You could take our word...
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The following post is related to the why of test planning. In any development cycle, testing plays a vital role and takes a large portion of the total website design time. As such, it should be given just as much consideration, if not more, as the development itself. There’s no point to a well-designed site...
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There have been a number of well know Sydney NSW businesses go into receivership over the past 12 months, and the public response has generally been one of surprise. A lot of the blame has been attributed to a lack of consumer confidence, the strong Australian dollar and the rising cost of living. Of course...
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Sometime in 1997 I was sitting at my computer, fully equipped with Windows 95 and FrontPage 97, writing nonsense about what was going on at school, my plans for the weekend and what level my Diablo character was up to. The pages were built in basic html as per a FrontPage template I had chosen,...
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The need for a mobile version of your website in 2018 is becoming ever more important in the age of Smartphones . With heavy duty mobile users predicted to triple by 2019 and smartphones out selling PC’s for the first time ever in 2017, you are almost guaranteed that your website has been accessed by more...
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The rate of change in the Internet presents in 2018 a risk for business that is often overlooked. Content Management Systems (CMS) improve every day and software that is out-dated (sometimes even only a year or two old) can not only have less functionality but can also contain exploited security holes that present an opportunity...
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To suggest the Internet has any shortage of humorous content would be absurd. The web has become the first place many of us look to for entertainment. Funny YouTube videos of infants biting people go viral and are seen by millions of people all over the world. However, many of  your Sydney clientele consume this...
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With the rise of mobile devices as the number one internet access method, building a mobile-friendly websites in Sydney has become more of a priority for online strategy. The need is to engage users with a mobile experience designed for smaller screens on-the-go. To achieve this, there are primarily two different routes you can take:...
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What real benefits can you see from a website re-design? Is it going to effect you’re bottom line? The simple answer is yes, but only if it is done right. A website redesign isn’t just making your website look better, its much deeper than that, its creating action points, its increasing trust in your brand,...
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Planning is an often overlooked phase in most if not all Sydney web design projects yet is one of the most important. I find myself continually bowled over by the sheer number of nightmare stories that both traditional agencies and clients have with the creation of their websites. I strongly advocate the need for planning...
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The time has come to begin creating budgets for your marketing channels in 2017. If you’re new to PPC (pay-per-click) advertising, you’ll discover how difficult it can be to budget for such channels. Making a budget for an Australian PPC campaign is complex, but it hardly has to be challenging. The secret is to clearly outline your...
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PPC remarketing can be quite an efficient tool if used properly. Not only are remarketing campaigns simple to establish, but they generally report greater interaction with more targeted visitors, higher conversion rates, and decreased costs per conversions. PPC Remarketing is Fantastic for Several Reasons Greater conversion rates. Budget-conscious branding. Enhanced ROI. Decreased cost per impression. Specific...
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When You Perform a Search for Your Brand on Google.com.au, What Shows Up? One of the main reasons to assertively bid on your own Australian brand phrase is defense. If you don’t bid on your own brand, someone else is sure to. It pays to be observant! The best ways to be seen on Google...
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People are using smartphones all over the world to do business, communicate with family and friends, and shop online. In fact, it is forecasted that 1/4 of all ads clicked on Google will originate from smartphones by year’s end. That’s essentially a 500% increase from January 2011! Is Mobile PPC Worth It? There will be 6.1...
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sydney-nsw-PPC-hacks
Australian PPC advertisers have difficulty regularly staying afloat in an industry that is consistently changing, as Google modifies their platform several times a year. However, it is possible to cut through all the noise, speed up your learning curve, and go directly to the center of an impactful and effective PPC marketing strategy. Just about...
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Google announced at SMX that the upcoming ‘3 Pack’ would be comprised of an individual sponsored listing and a pair of organic ones. Recently, however, Google has been experimenting with an updated AdWords Express Powered product in the San Francisco Bay area, and it seems that the ‘3 Pack’ are indeed AdWords-sponsored listings. When you...
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Designing Sydney Websites that Convert
Anyone who owns an website in Sydney knows the importance of making it visually attractive, optimising it so it’s as SEO-friendly as possible, and promoting it through various online channels. Despite having done everything you thought you could, you might have realised with dismay that up to 68% of your visitors who have filled up...
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Get-ROI-on-Your-Website-Design-in-Sydney
The steady increase of website design companies in Sydney available to consumers means that standards and quality vary widely, on both ends of the spectrum. The abundance of options can be overwhelming  in 2018 when trying to choose the best website design for your target audience, as well as the company that will help you...
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