PPC remarketing can be quite an efficient tool if used properly. Not only are remarketing campaigns simple to establish, but they generally report greater interaction with more targeted visitors, higher conversion rates, and decreased costs per conversions. PPC Remarketing is Fantastic for Several Reasons Greater conversion rates. Budget-conscious branding. Enhanced ROI. Decreased cost per impression. Specific...Read More

When You Perform a Search for Your Brand on Google.com.au, What Shows Up? One of the main reasons to assertively bid on your own Australian brand phrase is defense. If you don’t bid on your own brand, someone else is sure to. It pays to be observant! The best ways to be seen on Google...Read More

People are using smartphones all over the world to do business, communicate with family and friends, and shop online. In fact, it is forecasted that 1/4 of all ads clicked on Google will originate from smartphones by year’s end. That’s essentially a 500% increase from January 2011! Is Mobile PPC Worth It? There will be 6.1...Read More

Australian PPC advertisers have difficulty regularly staying afloat in an industry that is consistently changing, as Google modifies their platform several times a year. However, it is possible to cut through all the noise, speed up your learning curve, and go directly to the center of an impactful and effective PPC marketing strategy. Just about...Read More

Google announced at SMX that the upcoming ‘3 Pack’ would be comprised of an individual sponsored listing and a pair of organic ones. Recently, however, Google has been experimenting with an updated AdWords Express Powered product in the San Francisco Bay area, and it seems that the ‘3 Pack’ are indeed AdWords-sponsored listings. When you...Read More