Multi-Location Local SEO


Project Detail

Nextrend Furniture is a furniture store in Brisbane, Queensland. This family business sells furniture in the store, but of course also needed a Multi-Location Local SEO strategy. They came to St.George Web Design
looking to rank for 8-10 core competitive keywords in 5 locations. The site was not new but no active digital marketing had been attempted.

Since the start date we’ve grown organic traffic by 250% for highly commercial furniture competitive keywords.

ClientNextrend Furniture
Project Date1 February 2017

255% Growth in Organic search traffic

By the end of the campaign the organic increase will be 500%.

This is the average results we see for local SEO clients in Sydney. The dip in July is a seasonal and many people are off over the holiday season. If you have a slow or high holiday season we would recommend leaving 8 months between start of the campaign and full ranking movements, as you can see in the above graph the peak was in January and will continue to increase throughout the year.

The ROI Focused Local Solution

On the heels of another vendor’s web site redesign which did not correctly take organic search engine optimization elements into consideration, Nextrend Furniture saw its Google organic search traffic fall 19% when compared with the previous year. After the redesign, the site lost some of its crucial onsite optimization elements including suitable keyword usage.

As a result of this, Nextrend Furniture engaged St.George Web Design to help improve its own Local search engine optimization worth in the highly competitive vertical keywords.


As with every search engine optimization project we rooted all our on-page optimization decisions based on in-depth keyword analysis and competitive market research. Using this essential information, we re-optimized each local market landing page on the website, using the most popular and relevant keyword phrases and SEO best practices.

Captivate also supplied Google+ and Bing local record optimization for all Park’N Fly’s core lot places.

Impressive Results

We at Nextrend Furniture have been working with Marcelo for the the past couple years for all of our online marketing. I can honestly say we have seen an increase since Marcelo has taken over our local search marketing campaign. We never have a reason to call Marcelo but he does always make a point to give us a call and see how we are doing or if there is anything else he can do for us. It’s been a pleasure working with Marcelo and we at Nextrend Furniture look forward to many more years.

Peter Evans, Owner – Nextrend Furniture

1.00% CTR

22% Less CPA

303% ROI